The second season premiere of Loki has opened to solid viewing figures in its first three days of availability.
According to Disney, the launch of the second season of the Marvel Studios series, which premiered on 5 October, attracted 10.9 million views in its first three days of availability. A view is defined as total stream time divided by duration, a measure that both Disney and Netflix have recently adopted.
Streamers have slowly begun to roll out more detailed viewership information for their titles. Recently, Disney announced that the film Elemental had attracted 26.4 million views in its first five days on Disney+, while the live-action The Little Mermaid had attracted 16 million views in the same period. Meanwhile, the live-action “Star Wars” series “Ahsoka” is said to have generated 14 million views in five days when it debuted in August.
Tom Hiddleston returned as the god of mischief in season two of Loki, along with season one stars Owen Wilson, Gugu Mbatha-Raw, Sophia Di Martino, Tara Strong and newcomer Ke Huy Quan.
Eric Martin serves as head writer and executive producer for Season 2. Hiddleston also executive produces alongside Marvel Studios president Kevin Feige and Stephen Broussard, Louis D’Esposito, Victoria Alonso, Brad Winderbaum, Kevin R. Wright, Justin Benson & Aaron Moorhead and Michael Waldron. Trevor Waterson is a co-executive producer. The season was directed by Benson & Moorhead, Dan Deleeuw and Kasra Farahani.
New episodes of “Loki” premiere Thursday at 9pm ET/6pm PT on Disney+.
