Nation TV, a prominent entity under the Nation Group encompassing television and online media, is embarking on a groundbreaking journey with the introduction of AI-generated news reporters, Natcha and Nitchan. Spearheading this technological leap is Apirawee Pichayadecha, the Managing Director of Nation TV, who expressed the transformative potential of AI technology in revolutionizing news presentation.
Pichayadecha highlighted the widespread adoption of AI across various sectors, citing examples from China and India where AI has been seamlessly integrated into data analysis for swift and accurate news dissemination. “As a trailblazing news station committed to innovation,” Pichayadecha remarked, “Nation TV channel 22 recognized the promise of generative AI in enhancing our news delivery capabilities.”
The debut of Natcha and Nitchan, the first AI news reporters in Thailand, marks a strategic move by Nation TV to leverage generative AI for its flagship program, the Nation News Alert. Scheduled for pilot testing starting April 1, these virtual anchors are slated to appear at 2.05 pm and 2.55 pm, heralding a new era in media presentation.
Beyond their roles as news presenters, Nation TV envisions Natcha and Nitchan as brand ambassadors, showcasing the station’s commitment to innovation. Furthermore, the potential applications of generative AI extend to influencer roles and serving as hosts for events and virtual conferences.
Pichayadecha emphasized the symbiotic relationship between AI and human reporters, noting that AI counterparts will augment the editorial department’s efficiency, allowing human journalists to focus on in-depth reporting and fact verification. The addition of automatic closed captions alongside Natcha and Nitchan’s broadcasts aims to provide an immersive experience for viewers, blurring the lines between human and AI-generated content.
“Crucially, AI transcends language barriers, offering viewers access to a wealth of information without constraints,” Pichayadecha concluded, underscoring the limitless potential of AI-driven news delivery in shaping the future of media consumption.
