Appearing in an official campaign later this year.
Rihanna has been announced as the new face of Dior’s classic J’adore fragrance line. She will feature in her first campaign shot by the renowned photographer Steven Klein.
Rihanna first became a Dior ambassador in 2015 and has since developed a strong relationship with the brand. She has now signed a contract with Dior for the upcoming J’adore launch, which is expected to be the brand’s biggest since 2018.
Rihanna expressed her excitement about the announcement, saying, “Being the new face of J’adore is both an honor and a mission. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Dior’s CEO, Véronique Courtois, praised Rihanna, stating, “The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”
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