SM Entertainment, one of South Korea’s most influential music labels, is bringing its star-studded lineup to London’s Allianz Stadium at Twickenham. This concert marks the company’s first European SM Town Live show in 14 years. The event, named “SM Town Live 2025 [The Culture, The Future],” is part of SM Entertainment’s 30th-anniversary celebrations and will feature 14 acts.
The concert will showcase some of K-pop’s biggest names, including TVXQ! and Girls’ Generation’s Hyoyeon, along with chart-topping groups such as Red Velvet, NCT 127, and Aespa. EXO’s Suho and Chanyeol, NCT Dream, WayV, Riize, and NCT Wish will also take the stage. In addition, the concert will introduce the up-and-coming girl group Hearts2Hearts and virtual idol Naevis. A new talent collective, “SMTR25,” will also be featured.
Aespa will perform following a remarkable 2024, which saw their single “Supernova” break records as the longest-running No. 1 track in Korean chart history. Their success continued with the release of their debut full-length album “Armageddon” and the hit track “Whiplash.” For NCT 127, this will be their return to London after their 2019 headline performance at OVO Arena Wembley. The group has consistently placed three albums in the Billboard 200’s Top 5 and sold over 8 million albums worldwide.
The concert will be held at Allianz Stadium, a historic venue that has hosted legends like The Rolling Stones, Beyoncé, and Lady Gaga. This will be the first time a K-pop concert of this scale takes place at the venue. The London show follows a successful launch of SM Town Live 2025 in Seoul, where 40,000 fans attended two sold-out performances.
Scheduled for June 28, the London event is part of a global tour that includes stops in Mexico City (May 9), Los Angeles (May 11), and Tokyo (Aug. 9-10). The tour celebrates SM Entertainment’s 30 years of shaping the K-pop industry.
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