Ulta Beauty has announced an official partnership with Beyoncé for her highly anticipated Cowboy Carter tour, which began on Monday with a spectacular three-hour performance at Los Angeles’ SoFi Stadium.
The collaboration will offer exclusive access to Beyoncé’s beauty brands, including her newly launched Cecred haircare line. Ulta will also present curated beauty looks inspired by the themes of the Cowboy Carter tour.
On April 28, Ulta unveiled seven unique beauty looks, each corresponding to one of the cities Beyoncé will visit on tour. The looks, developed in partnership with local beauty influencers, will be featured in stores, online, and across social media platforms. The cities include Los Angeles, Chicago, East Rutherford, Houston, Washington, D.C., Atlanta, and Las Vegas.
In addition to the city-specific beauty looks, Ulta will offer a selection of makeup, skincare, and haircare products, including items from Beyoncé’s Cécred line. For the first time, Beyoncé’s fragrance, Cé Lumiére, will be available for purchase at select Ulta Beauty locations and online, in limited quantities.
Fans can also take part in live masterclasses led by Ulta Beauty Pro Artists. These will be held on May 7 in Los Angeles and May 21 in New York City. For those unable to attend in person, Ulta’s GLAMlab feature on its app will provide a virtual try-on experience, allowing users to explore the tour-inspired looks remotely.
“Ulta Beauty sits at the intersection of beauty, culture, and self-expression—and this summer, there’s no bigger cultural force than Beyoncé’s Cowboy Carter tour,” said Kelly Mahoney, Chief Marketing Officer of Ulta Beauty. “Beauty is how fans show up for the moment, and we’re proud to be their destination for turning inspiration into expression.”
The Cowboy Carter tour began on April 28 in Los Angeles and will conclude on July 26 in Paradise, Nevada. Tickets are available through resale sites like Stubhub, Vivid Seats, Seatgeek, and Ticketmaster.
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