Renowned screenwriter Sally Wainwright, the creative force behind the acclaimed series ‘Happy Valley’, has shared her views on the evolving landscape of television soap operas. In her perspective, the storylines in TV soaps have veered towards the “crazy and unbelievable,” primarily due to the pressure of producing numerous episodes and an undue “obsession with youth.”
Wainwright’s early writing career was honed during her time at Coronation Street in the 1990s. Since then, she has risen to prominence as a leading UK screenwriter, known for her remarkable works such as ‘Happy Valley’ and ‘Gentleman Jack’.
In a candid discussion, Wainwright voiced her observations regarding the direction of TV soaps, noting that a shift towards implausible and melodramatic storylines has occurred. This transformation has been prompted by the necessity to fill a greater number of episodes and the pursuit of a younger audience demographic.
Recalling her experience, Wainwright acknowledged that she grew disinterested in soaps when the narratives became repetitive, revolving primarily around romantic themes. Her tenure at Coronation Street exposed her to the shift towards catering to younger viewers, inadvertently sidelining the show’s established older audience.
Wainwright praised the bygone era of Coronation Street, particularly in the 1980s and early 90s, for embodying a “proper kitchen sink drama.” During this period, the show delved into real-life experiences of ordinary people.
Reflecting on the increase in episode count, Wainwright highlighted that the challenge lies in maintaining a coherent and grounded storyline. The relentless churn of plot, driven by higher episode frequency, often leads to heightened drama and implausibility.
Addressing the cause, Wainwright questioned whether her waning interest in soaps was due to her evolving taste or the transformation of the genre itself.
Wainwright shared her insights at the Edinburgh TV Festival, where ‘Happy Valley’ was recognized with an award for best drama. She announced her upcoming project, ‘Hot Flush’, a six-part series centered around a group of menopausal women from Hebden Bridge, West Yorkshire, forming a punk band for a talent contest. The show aims to explore the women’s lives as they navigate demanding jobs, familial responsibilities, and the challenges of menopause.
Drawing inspiration from the 1970s drama ‘Rock Follies’, Wainwright aims to pay homage to the show and its sequel, ‘Rock Follies of ’77’, which kindled her passion for writing during her adolescence.
While Wainwright’s creativity flourishes, she expressed frustration over her struggle to garner interest in a drama about pioneering aviator Amy Johnson, who achieved the remarkable feat of flying solo from England to Australia in 1930. Wainwright also unveiled her involvement in crafting a ballet storyline, embracing the opportunity to channel her creative energy in a new direction.