This year is shaping up to be another blockbuster for the live music industry. With the pandemic in the rear-view mirror, people are opting for communal experiences away from home more than ever before. This pent-up demand has created a massive opportunity for both artists and the companies that produce these experiences, such as Live Nation.
Even as the world’s economies grapple with geopolitical turmoil and suppressed economic growth, music fans continue to fill the world’s biggest stadiums and arenas, driving record revenues for the live music business.
To dig deeper and understand what and who is driving this surge in live music consumption, Variety Intelligence Platform partnered with UTA IQ to conduct an online survey of over 4,000 US consumers and 1,500 live music attendees aged 15-69 to get a better sense of current and future demand for the concert business.
Looking back at the year in live music, the headlines have all highlighted the stunning summer of Beyoncé and Taylor Swift. While the two female superstars did indeed drive a significant amount of business this year, our research found that they were only part of a much bigger and more complex story.
From understanding audiences, to making sense of rising ticket prices, to assessing the growing appetite for music tourism and consumer venue preferences, our report will take you through every facet of the live entertainment industry.
As ticket prices rise and economic conditions put pressure on discretionary spending, the key question is: can the concert business maintain its strength and momentum in the years ahead?
