Fremantle has launched a dedicated free ad-supported streaming television (FAST) channel, The Jamie Oliver Channel, for US audiences on free streaming TV service Pluto TV.
The deal was announced by Fremantle executives Jens Richter, CEO of commercial and international, and Laura Florence, senior VP global FAST channels, at the Mipcom FAST and Global Summit on Wednesday.
The 24-hour channel features chef and children’s health campaigner Jamie Oliver and his catalogue of cooking shows including Jamie’s Quick & Easy, Jamie’s 15 Minute Meals, Jamie’s Super Food, documentary series Sugar Rush and Jamie’s School Dinners. In the run-up to Christmas, the channel’s ‘Jolly Jamie Holiday’ strand will include ‘Jamie’s Italian Christmas’, ‘Jamie’s Quick & Easy Christmas’ and ‘Jamie’s Night Before Christmas’.
Florence said: “Fremantle and Jamie Oliver have worked together for 20 years and the launch of The Jamie Oliver Channel in the US is another exciting step in our international partnership and another major milestone in the growth of our FAST business. With a huge back catalogue of premium cooking shows, we are delighted to bring his innovative style and natural approach to food to audiences in the US. Pluto TV is the ideal platform for the Jamie Oliver Channel and we can’t wait for viewers to be inspired and entertained by one of the world’s most celebrated chefs.
Zoë Collins, managing director of the Jamie Oliver Group, added: “This is a fantastic opportunity to bring Jamie’s programming from across the years – from his iconic recipe shows offering simple, clever and delicious solutions to his brilliant, award-winning documentaries and more – to a new, highly engaged audience.
Pluto TV is home to Fremantle’s FAST Channels including game show focused BUZZR; The Price is Right and The Price is Right: The Barker Era; Let’s Make a Deal; Classic Family Feud and Baywatch.
