Netflix is set to make its inaugural appearance on the main show floor at the Consumer Electronics Show (CES) 2024, marking the occasion with an extraordinary showcase for the highly anticipated sci-fi drama series, “3 Body Problem.” Developed by the acclaimed duo behind “Game of Thrones,” David Benioff, and D.B. Weiss, alongside Alexander Woo, the immersive experience aims to transport attendees into the enigmatic universe of the series.
At Booth #17048 in the Las Vegas Convention Center’s Central Hall, Netflix will present an “otherworldly headset” experience, inviting CES participants to delve into the mysterious realm of “3 Body Problem.” This innovative activation promises an interactive journey, offering a sneak peek into the series’ genre-defying narrative filled with high-stakes intrigue. The experience draws inspiration from a pivotal element within the “3 Body Problem” narrative, where characters utilize gaming headsets to traverse an unknown world.
In this wearable-display encounter, CES attendees will have the exclusive opportunity to witness the series trailer for the first time. As they engage with the preview, Netflix describes that participants will be seamlessly immersed in a real-world extension of the series, unraveling cryptic hints about the core threat within the ‘3 Body Problem’ storyline.
Scheduled for release on March 21, 2024, on Netflix, the first eight episodes of “3 Body Problem” feature a stellar cast including John Bradley from “Game of Thrones,” Jess Hong from “The Brokenwood Mysteries,” and Sea Shimooka from “Arrow.”
Netflix plans to conduct a press preview of the “3 Body Problem” trailer on Tuesday, Jan. 9, from 10-11 a.m. at its CES booth. The series creators, Benioff, Weiss, and Woo, renowned for their work on “The Terror: Infamy” and “True Blood,” will be available for interviews during this exclusive event.
Additionally, Netflix will have a notable presence in CES’s C Space entertainment and marketing exhibition area at the Aria Resort & Casino. The streaming giant intends to hold discussions with partners and clients, complemented by a Netflix-themed transformation of Easy’s Cocktail Lounge into the “Netflix Speakeasy.”
Based on Cixin Liu’s best-selling book series, “The Three Body Problem,” the “3 Body Problem” series unfolds a sweeping, multigenerational narrative transcending the cosmos. Netflix’s official logline teases a compelling storyline originating from a young woman’s pivotal decision in 1960s China, resonating across time and space. As the laws of nature inexplicably unravel, a group of brilliant scientists and a resolute detective unite to confront an unprecedented threat in the annals of humanity’s history.
