In a significant departure from their previous collaboration setup, the four-member K-pop sensation Blackpink, consisting of Jisoo, Lisa, Jennie, and Rose, have decided not to renew their solo contracts with YG Entertainment, as confirmed by the company in a press release issued on Friday.
While affirming their continued association with YG Entertainment as a collective entity, the quartet has chosen to pursue their individual solo endeavors outside the agency. YG Entertainment conveyed their unwavering support for Blackpink’s collective pursuits while expressing encouragement for each member’s independent ventures. The translated statement from YG to English, as reported by Soompi, expressed their commitment to supporting Blackpink’s group activities and extending heartfelt encouragement to the members’ solo careers.
Earlier, in a press release addressing the group’s renewed contract, YG Entertainment had outlined plans for a new Blackpink album and a global tour, emphasizing the group’s determination to further elevate their status as a prominent figure not just within the company but also in the realm of K-pop. The company extended steadfast support to Blackpink’s fan base amid these developments.
Formed under YG Entertainment’s banner in 2016, Blackpink has surged to unprecedented international recognition and popularity. The quartet’s recent worldwide tour comprised an impressive 66 performances across 34 cities, drawing in a staggering 2.1 million attendees, as reported by YG Entertainment.
Each member of Blackpink has been actively expanding their presence in the global entertainment landscape through individual ventures. Jisoo notably debuted with her solo single bundle, “Me,” showcasing her artistic prowess. Jennie, who previously launched her solo project in 2018, has embarked on a new venture with the establishment of her label and company, Odd Atelier (OA). Additionally, she made her foray into acting earlier this year with a role in HBO’s “The Idol.” The members’ solo pursuits highlight their ambitions beyond the group’s collective identity and signify their aspirations for multifaceted careers in the industry.
